ADVERTISING DISCOURSE AND DISCOURSE OF PUBLIC RELATIONS IN THE LINGUISTIC AND RHETORICAL PARADIGM

Authors

  • Aleksandra Anatolevna Vorozhbitova Sochi State University

DOI:

https://doi.org/10.30888/2415-7538.2019-12-02-037

Keywords:

Linguistic and Rhetorical (L R) paradigm, advertising discourse, discourse of public relations (PR), corporate linguistic personality (LP), multiethnic sociocultural and educational space (MESCES), glossy magazine discourse.

Abstract

The advertising discourse and the discourse of public relations (PR) are positioned in the Linguistic and Rhetorical (L R) paradigm as institutional discourse processes of Russian and world multiethnic sociocultural and educational space (MESCES). The pro

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Published

2019-01-31

How to Cite

Vorozhbitova, A. A. (2019). ADVERTISING DISCOURSE AND DISCOURSE OF PUBLIC RELATIONS IN THE LINGUISTIC AND RHETORICAL PARADIGM. Scientific Look into the Future, 2(12-02), 91–94. https://doi.org/10.30888/2415-7538.2019-12-02-037

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Section

Articles